Culture Marketing
With the Modern marketing era came a change of focus compared to earlier Era's. This was a heavier focus on the psychology behind a person buying a product rather than the product itself. I believe that the future of marketing lies in music, literature and possibly even video games and would target an audience of children, the future generations that will be consuming products. Most generations of people in this age have grown up used to ads and have got very good at blocking them out. Advertisements are generally used in-between TV shows or on billboards. However if customers were to be caught off guard and not even realise they were being marketed too, it could lead effects similar to the introduction of the original sponsored radio shows before people became accustomed to advertisements. As an example an advertisement could be hidden in a lyric in a popular song with as little as mentioning the product that could affect a persons subconscious decision and choose ones product over that of a competitor. Over time the strategy would be better detected and become ineffective. I would call this culture marketing as it would take advantage of elements of culture and use them for marketing.
It is well known that modern day ads are ineffective at changing a consumers conscious decisions as people have become accustomed to ads and have become exceptional at ignoring them. To counter this "Culture Marketing" would use aspects of modern culture to catch consumers off guard and be able to implant ideas in their mind that could effect the next choice they make.
An example of this strategy could be as simple as a verse in a song by a well known artist that did as much as mention as product in a neutral or positive light. It would be important to make it not seem as if it is an advertisement and rather it was just mentioned by coincident and hopefully an audience would not pay much attention. However, the next time they go to buy snacks for a party they would naturally choose a coke because their favorite song which they listen to frequently contains a lyric about it.
However this strategy could also have consequences. If people come to realise these are hidden advertisements and see them as ruining sobodys favorite song, TV show or movie which would make a company look bad.